Blogging is a fantastic way to express yourself and speak with others about subjects that you are passionate about. However, it’s also a great way to make a living should you have a relatively large audience and a lot of expertise on a subject. You can monetize your blog in hundreds of different ways, but we’re going to list the ten most common methods of making a profit from your blog.
Keep in mind that you can combine virtually all of these methods to make more money from your blog, but your success rate is generally going to depend on how big of an audience you can attract.
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1. Affiliate Marketing
Learning affiliate marketing is one of the best ways to start monetizing your blog. It’s essentially connecting with existing businesses such as Amazon or specific companies selling specialised goods, then reviewing or talking about those products on your blog. In the end, you’ll usually add a link to purchase the products which will give you a small commission for each successful sale. You need to be persuasive, have an engaged audience and have excellent search engine optimization in order to be discovered.
2. Selling eBooks
If you’ve got something to talk about or a specialized topic that you consider yourself an expert in, then you may want to consider writing an eBook and selling it. If you’ve become somewhat of an authority on a subject, then this can be an incredibly lucrative way to earn a living and monetize your blog. You could even sell fiction such as stories and poems if you’ve got a penchant for writing.
3. Email Marketing
Despite what many people think, email marketing is still incredibly strong and a great way to make money via your blog. It’s all about building a list of readers and emailing them about new products and services that they might find interesting. You generally receive some kind of commission at the end of it and your success rate will vary depending on how relevant those services are to your viewers.
Advertisements on your blog are one of the most straightforward ways to monetize your blog. It’s worth being careful about how many ads you place on your site since you don’t want to ruin your blog or its content by overloading it with advertisements. Google Adsense is the most common go-to advertising platform for bloggers, but you can also find alternatives if you prefer not to use Google’s services.
Sponsorships can be a fantastic way to make money with your blog, but you need to have a lot of traffic for it to work. You’ll generally approach different businesses that sell a product or service and then ask if they want to collaborate with your website. As long as you mention that a post is sponsored, you won’t get in trouble with the FTC. This involves building good relationships and transparency with your readers but can be an interesting way to show off new products and services while also getting paid for it.
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6. Selling Digital Products
Digital products can mean a lot of different things. It could be a digital copy of your music, videos, guides, software or even a subscription to a special blog. There’s no limit to what digital products you can sell and it’s a great way to monetize your blog. However, the digital products you offer need to be high in quality and they need to be relevant to your blog and its readers. You’ll generally need to attach some kind of eCommerce module to your blog, but this can easily be done thanks to the variety of platforms available on the internet today.
7. Selling Educational Content
Educational content such as course videos and guides are always a great product to sell, especially if you’ve become somewhat of an authority on a subject. It’s also a great way to monetize your blog if you’re already selling digital products. For example, if you take on paid artwork commissions from readers, then you can sell educational content such as video guides that explain how you created a certain piece of artwork.
8. Selling Coaching Services
In addition to educational content, you also have an opportunity to coach your readers directly to teach them your skills. This could be anything from coaching to play an instrument to running an online fitness class. There are countless opportunities for selling coaching services, but it does rely on building a large audience in order to get more attention. You’ll need to find some kind of platform or system to help you support coaching services, payments and communication, but it can be a lucrative way to market your knowledge to others.
9. Becoming a Freelancer
If your blog focuses on a specific skill or craft that you consider yourself an expert in, then you could always sell your services as a freelancer and use your website as a platform to find more clients. This is great for creative professionals such as artists, musicians and writers. However, it can also be used for more technical freelancing work such as web design, software programming and even financial advice.
10. Accepting Donations
Although arguably one of the slowest ways to start monetizing your blog, it’s a lot more laid-back than other methods since you’re essentially just asking for money if the reader has anything to spare or if they enjoy what you have to offer. Donations generally only work if there’s some incentive, such as supporting your creative works or if there’s some kind of small gift attached to it.
Hopefully, this article has shown the many ways in which you can monetize a blog. Of course, you need to create excellent content, be consistent and focus on quality if you really want to monetize your blog and turn it into a fully-fledged career, but it’s going to take a lot of time and effort if you want to see good results.