Advertising on the Internet is becoming more and more popular. You should read this article about the advantages and disadvantages of advertising on the Internet because it has some good information. The article discusses many areas that Internet advertising can help. It can make people aware of your product. It can create a favorable attitude toward your product. It can develop a brand identity, and help to position it in the market’s segment. It can help to sustain a relationship and can put up a case to get the customer attracted to the product. It can create a demand, and build up its inquiries. Internet advertising is a bridge between its sales call and product. It can also help to support its distributors. It can be a key weapon to launch the product in the marketplace as well. There are some things that you need to be aware of advertising on the Internet as well. You need to realize that advertising on the Internet isn’t going to fix all of your business problems. Advertising is only as strong as the product or service. Internet advertising will not be able to rescue a product that is obsolete and has low quality. So if you want to get more information concerning the advantage and disadvantage of Internet advertising, you need to read this article.