Are you looking for a more affordable marketing strategy that will allow your business to reach more of your target market? You can consider sending postcards to your potential customers. Postcards are inexpensive to print and can even be customized according to the design that you want. There are postcard printing online services that you can avail of. Make sure that the design is appealing and will make those who receive them curious about your company and the products and services that you offer. These postcards can even be used as a promo or discount card that customers can use when they purchase your products or avail of your services.