Social media is fast becoming an important part of how effectively a business is able to achieve their marketing goals. Even small businesses and new players have the potential to tap into a wider market if they are able to maximize the use of social media. Nowadays, businesses aim to get as many Fan Likes as they can for their business page because it means that they will also increase the potential of reaching a wider market. They use effective strategies to increase followers because they know that their business will benefit greatly from it. Through their business page, they can keep their followers informed and updated on their latest products and offers. They can also use the feedback and comments that they get from their customers in developing ways to improve their products and services. If you are a small business entrepreneur who is looking for a more affordable but effective marketing campaign that provides faster results then the use of social media should be on top of your list.