If you have a business, you will need to promote it. One of the best ways to do this is by making TV and radio commercials. These two mediums are very powerful. Having a presence on either of them will allow you to reach a wide range of people that you never could by simply advertising in your local newspaper. If you are going to spend the money necessary to make a commercial for radio or TV, you should do it right. There are several things you will need to know before you begin to put the project together. Here is how to make a commercial.

1. Write the commercial
You need to figure out exactly what you want your commercial to say about your business and the products you sell. A great deal of thought must be put into this. You want to relay your information in a simple manner. If your commercial is too complicated and contains too much verbiage, people will tune it out and ignore your message. You need to attract and maintain the attention of the audience. Therefore, if you do not have any experience writing ad copy, you may need to hire an advertising agency to do it for you.

2. Hire the actors
Whether you choose to make a radio or TV commercial, you will need to hire actors to read the commercial or act it out in front of the camera. This will require holding auditions where actors will try out for the various parts. You will then need to decide which of these actors you want to have in your commercial. If you would rather give this responsibility to someone else, a casting director can hire the actors for you.

3. Book a recording studio
Your commercial will need to be professionally recorded and produced. This will require you to book a session in a studio that specializes in recording audio for commercials. Tono Studios is a great example of a studio that can also provide voice-over recording, dubbing and mixing services. You must take great care to select the right studio for your needs. Not all professional recording studios provide the same services. They also vary widely when it comes to the fees they charge for each session. This is why you should take some time to make calls to all of the studios in your area. See if they are willing to negotiate their price.