The popularity and growth of social media has changed the way businesses interact with their customers. Most of their marketing plans are based on how they can more effectively use the various social media platforms to send their messages to their respective markets. To make sure that they are able to create an effective social media marketing strategy, some businesses hire the services of social media marketing experts such as Triangle Direct Media. Through their services, these businesses will be able to have a more stable connection with their customers and have a wider market reach.