Each dental practice is different, but what are you doing to illustrate your practice's unique characteristics?
One tool you might use to flaunt what your office has to offer effectively is your website. With a well-designed website, you can highlight the services you offer and introduce new patients to your staff.
Though the written content of your site is important, if your site is lacking a visual touch, you should look into showcasing your office and technology with excellent photography.
Here are five tips to help you get the best photos for your website:
Use a professional photographer
Smartphones allow anyone to take a photo and post it instantly to social media for the world to see. Though photos from your phone are good enough for Facebook, Instagram and Twitter, the services of a professional photographer are required to ensure the images posted on your practice’s website stand out.
In addition to his or her top-of-the-line equipment, a professional photographer can capture a picture or scene in a way that might draw even more people to your website.
Display photos of real staff and patients
Everyone in your office, whether paid staff or patients, has a story to tell. Why not tell those stories with the photos you take. Taking pictures of real people in your office will add a personal perspective to your website that stock photography never could.
Be careful with stock photography
Speaking of stock photography, if you have access to a professional photographer and can take real photos, do that. Stock photography might be perfect for filler images while you are waiting for professional photos, but visitors to your site will know when a photo is real or when it is purchased.
Show before and after photos
Everyone likes feel good stories, and people love to see what could happen for them. Before and after photos allow you to display a real-life visual representation of what results your patients might expect while receiving treatment in your office.
Web-optimize your photos
Nobody likes to look at a slow website. Web-optimizing your photos will minimize the file size of each photo, which will decrease each Web page’s loading time.
As you continue to grow your practice, why not highlight the work you have done on your site. By utilizing the five tips listed above, you will be able to help your website stand out from the competition and show potential patients why they should choose you.
This article is sponsored by Brytan & Associates, a dental fraud and dental embezzlement investigation and prevention company.