With so much information available on the subject, it can be difficult to figure out what type of marketing strategy works for you. In the following article, we’re going to explore simple marketing strategies that you can use today. Here are five marketing tactics that are effective and suitable for any industry:
Leverage Local SEO
At a time when most people are promoting national or international success, there’s plenty of opportunities to thrive in local markets. In a crowded online world, you can still rank for relevant keywords for your industry by applying local SEO methods. Local SEO refers to using keywords that appeal to a specific geographical region.
For example, if you’re a dentist in Laguna Beach, you want to use the keywords “dentist+ Laguna Beach” in all of your content. Instead of competing with thousands of dentist websites in the US for the same keywords reach the prospects who are looking for you.
Don’t know the first thing about SEO? Look for a local SEO agency that’ll help you hone in your target market to get results where it counts: your backyard.
Create attractive offers
Create offers that attract your target audience. Giveaways always work well to attract customers, especially customized ones. You could give away gifts, information, experiences- you name it.
A well-thought-out offer makes it easy to capture leads and gain customer information. Once you have people’s contact information, it’s easier to keep them updated about your products on a regular basis.
Keep in mind that most people need multiple exposures to a product before they make a purchase. Giveaways are perfect for attracting and keeping in touch with prospects.
Set effective and targeted calls-to-action (CTAs)
In marketing, it’s important to have an intention behind every action. For instance, if you’re sending out an email ask yourself what action do you want the receiver to take? Do you want them to like your Facebook page? Do you want them to register to be a part of your newsletter? Do you want them to book an appointment?
Try to not confuse people with too many calls-to-action. Make one request and allow the customer to do that. This makes it easier to get effective results and it’s one of the most successful marketing tactics around.
Use Facebook ads:
Facebook ads are an effective way to market any business due to the plethora of targeting options available. You can target people according to location, vocation, interests, age group, and even the amount of money they make! You can also use Facebook ads to build relationships with customers and bring them back to your website.
Build authority through content marketing
Establishing yourself as an authority in your industry is one of the best ways to accelerate business growth. You’re able to engage people and distinguish your business as the go-to source for anyone that needs products or services in your industry.
One way to go about this is through content marketing. Find out where your target audience congregates and create content that allows you to reach them. Whether you choose to start a blog, a podcast or a YouTube channel, content marketing enables you to effortlessly attract prospects instead of hunting them down.
The key to success with any of these strategies is patience and persistence. It’ll take time, trial and error to see results, so don’t be surprised if these tactics don’t work within the first week. Just remember to monitor your marketing strategy as it unfolds and continues to optimize. It’ll probably take several renditions before your brand is where you want it to be.